Feed The Machine's point of view
Wow, this liquid shot is a big winner with everyone here. It's packed with energy, electrolytes, and amino acids and it's incredibly convenient to use while training. With 400 calories per 5 oz resealable flasks, it's easy to stay well nourished out on long days. And, with it's 32 oz refill bottles you can keep reusing your flasks. We love it!

First Endurance's Product Information
Quick Summary
The EFS Liquid Shot represents the latest collaboration between First Endurance, consumers like you and the most demanding athletes in the world. From the state-of-the-art formula down to the eco-friendly packaging, the EFS Liquid Shot is packed with the latest and greatest from First Endurance. It’s called a liquid shot because it doesn’t contain gelling agents that can slow down absorption and digestion. Features include our exclusive 400-calorie supercharged endurance formula that boasts over 1500mg electrolytes, 1000mg amino acids and 100 grams of simple & complex carbohydrates, all in clinically effective doses. Plus, it’s packaged in an easy-to-use, resealable, refillable, and fully recyclable container. Also available in a 30-ounce refill.

• 400 high-quality calories
  
• Over 1500mg electrolytes
  
• 1000mg of amino acids
  
• No Gelling Agents
  
• Resealable, refillable, fully recycleable

More Detail
First Endurance is proud to introduce the highly anticipated EFS Liquid Shot at Interbike on September 23, 2008. The EFS Liquid Shot has been in development for two years and is the result of collaboration between First Endurance athletes, customers, retailers, and the First Endurance Research and Development team.

 

UNLIKE ANYTHING ELSE

"The EFS Liquid Shot is actually a long-time coming" said Robert Kunz, VP of Research & Development at First Endurance. "We've been researching the gel market for a six years now. The dilemma for us, though, was that our sponsored athletes wanted us to develop other products first. Since First Endurance started back in 2002 we've been looking at the gel delivery system, knowing we'd eventually develop our own version. This year, we had an overwhelming number of requests from our athletes, retailers and customers to develop a special 'gel'. Because we had been looking at gels for a quite a while and our athletes have been giving us tons of great input and feedback, our research and development team had accumulated a lot valuable knowledge and were able to develop something really unique. Not just a "me too" product, but a dramatic step up from a formula and packaging standpoint."

 

1. TECHNOLOGICALLY ADVANCED FORMULA- With the new EFS Liquid Shot, you get ALL the ingredients you need to maximize endurance and performance. Features include:

 

-Each EFS Liquid Shot delivers 400 high-quality calories -Over 1500mg electrolytes (so you don.t need to bother taking extra electrolyte pills) -1000mg of amino acids

 

2. UNIQUE PACKAGING- The Liquid Shot flask has a re-sealable pop-top that allows you to take as little or as much as you want. It's also refillable and 100% recyclable.

 

3. NO GELLING AGENTS- Unlike the "gels" that are on the market, the EFS Liquid Shot does not contain any gelling agents, which slow down absorption and digestion.

 

COMPLETE ENDURANCE LINE

The First Endurance product line was designed from the beginning to work as a complete endurance system. Each product has been designed to compliment the others. With the addition of the EFS Liquid Shot, First Endurance now offers everything an endurance athlete needs to maximize endurance and performance. There.s no reason or need to use anything else.

 

References:

1. Gulliford, M. C., Bicknell, E. J. & Scarpello, J. H. B. (1988). Effect of guar on amino acid absorption and the blood glucose, insulin, C-peptide and glucagon responses to jejunal amino acid and glucose perfusion in man. European Journal of Clinical Nutrition 42, 871-876.

2. Brouns, F., et al. 1992 Rationale for upper limits of electrolyte replacement during exercise. International Journal of Sport Nutrition 2:229-38. American College of Sports Medicine. (2007). Exercise and fluid replacement

3. Gastmann UA, Lehmann MJ. Overtraining and the BCAA hypothesis. Med Sci Sports Exerc. 1998 Jul;30(7):1173-8.

4. Jentjens RL. Underwood K. Achten J, Currell K, Mann CH, Jeukendrip AE. Exogenous carbohydrate oxidation rates are elevated after combined carbohydrate sources during exerc ise in heat. J Appl Physiol. 2006 Mar; 100(3): 807-16.

RECOMMENDED USE
Clinical research shows that athletes should consume about 200 calories, >1000mg Amino Acids, 400-600mg sodium and equivalent balance in all electrolytes should be taken every hour during exercise. EFS-LS is designed to maximize all these levels. At this rate a flask is sufficient for a two hour exercise bout. Because athletes vary greatly in their caloric demands it is best to try different levels to see which level works best for you.

NUTRITION FACTS

Supplement Facts Serving Size: Each flask 5oz (130ml)
	Amount Per Serving	%DV
Calories-400 Calories from fat-0
Total Carbohydrate (Complex carbohydrates, Dextrose, Sucrose)	100g	33%
Sugars	50g	**
Calcium (as Calci-K™ calcium complex)	150mg	15%
Magnesium (as Magnachel™ magnesium glycine amino acid chelate)	120mg	30%
Chloride	600mg	*
Sodium	400mg	25%
Potassium	290mg	8%
Amino Acid Blend (L-Glutamine, Leucine, Iso-Leucine, Valine)	1,000mg	*
*Daily Value Not Established **Percent Daily Values are based on a 2,000 calorie diet.

Other Ingredients: Purified water, natural flavors, citric acid, sorbic acid and sodium benzoate (to preserve freshness).
Calci-K™ and Magnachel™ are registered trademarks of Albion Laboratories Inc, covered by US Patents 6599544, 6248376, 5516925
*Natural flavors, sweeteners and colors
**No Gums

Q&A
Q: What is EFS Liquid Shot?
A: EFS LS (liquid shot) is a new energy product that provides endurance athletes with the nutrients they need to fuel working muscles and increase endurance during exercise. The EFS formula utilizes the latest clinical research on endurance nutrition and input from some of the best endurance athletes in the world.

Q: How is the EFS-LS different than most gels on the market?
A: Unlike the “gels” that are on the market, the EFS Liquid Shot does not contain any gelling agents, which slow down absorption and digestion. The EFS-LS also uses highly versatile and Eco-Friendly packaging that can be recycled and minimizes waste. EFS-LS delivers 400 super-charged calories that are fortified with over 1,500mg of electrolytes, 1,000mg amino acids and 100 grams of simple & complex carbohydrates- all in clinically effective doses.

Q: I’ve heard that there are benefits to having protein during exercise. Why doesn’t EFS-LS contain protein?
A: EFS-LS contains 1g Free Form Amino Acids per serving which is the equivalent in BCAA and Glutamine profile to 5g Whey Protein. Protein naturally contains Branched Chain Amino Acids and Glutamine. Clinical evidence that shows the benefits of Branched Chain Amino acids and Glutamine during exercise dates back to 1991. These clinical studies show supplementing with as little as 1g Free Form Amino Acids improves performance, reduces post-exercise muscle damage, improves muscle glycogen resynthesis, reduces central fatigue and improves rate of perceived exertion.

 The First Endurance Research Board sides with the abundance of clinical studies supporting improved endurance performance while supplementing with Amino Acids during exercise. In addition to the clinical research, other factors lead to a decision to use these Free Form Amino Acids over complete proteins.

Q: What are the benefits of using EFS-Liquid Shot during exercise?
A: The benefits of EFS Liquid Shot are:
Q: How long after I open an EFS-LS do I have before I need to consume it?
A: The timeline begins once you take your first swig of the EFS liquid shot. Following your first swig, EFS LS should be consumed within 24 hours and should be stored in the refrigerator.

Q: Can I re-use the flask?
A: Yes, the EFS Liquid Shot flask is re-sealable, and refillable. Re-using the flask is eco-friendly because it minimizes waste. The EFS-LS flask can be cleaned in the dish washer. First Endurance offers a large 32oz Jug that can be used to re-fill flasks. The EFS Liquid Shot flask is also recyclable.

Q: How long does the large 32oz Jug last and how do I store it?
A: The large jug will refill six (6) flasks. It comes with a one year shelf-life and should be stored in your refrigerator once it’s been opened. Once the flask is filled it should be consumed within 24 hours unless stored in the refrigerator.

Q: How does it taste?
A: EFS-LS is a light, great-tasting product that’s sweetened and flavored with 100% natural ingredients. Because EFS does not use gelling agents, the consistency is much more fluid making it easier to absorb and improves palate.

Q: What flavor is the EFS Liquid Shot
A: Currently, the only flavor available is Vanilla. First Endurance plans to introduce additional flavors of the EFS Liquid Shot later in 2008.

Q: How much EFS-LS should I use during my training and racing?
A: Clinical research shows that athletes should consume about 200 calories, >1000mg Amino Acids, 400-600mg sodium and equivalent balance in all electrolytes should be taken every hour during exercise. EFS-LS is designed to maximize all these levels. At this rate a flask is sufficient for a two hour exercise bout. Because athletes vary greatly in their caloric demands it is best to try different levels to see which level works best for you.

Q: Am I suppose to use the EFS liquid shot, EFS drinks or the bars, how do they differ?
A: First Endurance offers EFS drinks, EFS bars and EFS Liquid Shots. Depending on your exercise time and personal nutritional requirements, you can use one, two or all three of the EFS products together, as a system, to maximize endurance and performance during exercise.

Q: What types of athletes should be taking EFS-LS?
A: The following symptoms will all benefit from use of EFS 1) Athletes who experience cramping from strenuous exercise. 2) All athletes who demand rapid fluid absorption in order to stay hydrated. 3) Athletes who want all the benefits of protein without the heavy/chalky consistency of protein drinks. Essentially any athlete exercising for one hour or more will benefit from the use of EFS in their training and racing.

Q: Should I use EFS-LS even when it’s cold, like during XC ski races?
A: Cold weather sports still put a considerable fluid and electrolyte demand on the athlete. EFS works just as well in the cold as is the heat. The high sodium content in EFS may even help reduce the drinks propensity to freeze. (this has not been tested).

Q: Should I use EFS in short races?
A: Short races generally don’t put a heavy demand on your glycogen, carbohydrate stores, given that you are well nourished prior to the start of the race. During a short race athletes can be slowed significantly from cramping and electrolyte imbalance. A serving of EFS can be used 15-30 minutes prior to a short race to assure adequate carbohydrates and electrolytes are available for the intense effort. Short race is defined as one lasting less than one hour.

Q: Should I use EFS in long races?
A: During long races (3 hours+) considerable stress is put on an athlete’s body. 1) Glycogen (energy) stores are depleted 2) cells experience damage from cellular oxidation 3) electrolytes are depleted and 4) amino acids are depleted. 1) EFS replenishes glycogen by using a mix of high glycemic carbohydrates including both simple and complex sugars. This easy to digest mix is rapidly absorbed and delivers fast and long term energy. 2) EFS provides the most potent electrolyte profile available. The combination of all five electrolytes deliver a potent 1500mg per serving, helping to prevent cramping. The 400mgs sodium per serving also aids in maximum fluid absorption so you stay hydrated throughout your training and racing. Supplementing with additional salt tabs, electrolyte tabs, or salty snacks is no longer needed when using EFS. 5) 1000mg of Amino Acids offers the same BCAA and Glutamine levels as 5g Whey Protein. These amino acids have clinically shown to improve performance, reduced post-exercise muscle damage, improve muscle glycogen resynthesis, reduced central fatigue and improved rate of perceived exertion.

Q: What’s the carbohydrate source in EFS-LS?
A: EFS replenishes glycogen by using a mix of high-glycemic carbohydrates including both simple and complex sugars. This easy-to-digest mix is rapidly absorbed and delivers fast and long term energy. Clinical research shows that mixing carbohydrates sources is far superior to any single source of carbohydrates. The carbohydrate blend is maltodextrin, glucose, sucrose.

Q: I am prone to cramping during longer training and racing. Will EFS Liquid Shot help me with cramping problems?
A: Nutritionally cramping stem from electrolyte imbalance, electrolyte depletion and/or dehydration. EFS LS provides the most potent electrolyte profile available. The combination of all five electrolytes deliver a potent 1500mg per serving, helping to prevent cramping. The 400mgs sodium per serving also aids in maximum fluid absorption so you stay hydrated throughout your training and racing. Supplementing with additional salt tabs, electrolyte tabs, or salty snacks is no longer needed when using EFS-LS.

Q: How many servings are in a container of EFS?
A: The 5oz flask contains one serving. The 32oz Bulk Jug is enough to fill six flasks.