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FEATURED product categories

Electrolytes: Hydration For Performance

An electrolyte is any substance containing free ions that behaves as an electrically conductive medium. That means that one of the main functions of electrolytes is to work together to conduct nerve impulses that allow you to contract your muscles. Other functions include controlling fluid balance and regulating certain hormones.

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Amino Acids


Amino Acids are the building blocks of the body that make up proteins. These make up the muscles, tendons, and organs to name a few. All the cells in your body depend on them for growth and maintenance. The body can make some of the amino acids from other nutrients but others it can’t. The body must get them from your diet. These are called essential amino acids (EAA) and include the Branched Chain Amino Acids (aka BCAA).

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During Workout


Our During Workout products address your endurance sports nutrition needs while you're in the heat of the action, training or racing. If your pre-workout preparations have gone well, you should have a strong start but as time elapses, you quickly deplete your body of fuel and fluids.

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Essential Nutrients


Although there are many nutrients that are beneficial to take on a daily basis, this category focuses only on the 3 essential groups of nutrients; vitamins & minerals, amino acids, and omega fatty acids. They are considered essential because the body needs them but cannot synthesis them from other substances so they must be obtained from your diet. If you don’t eat enough from your daily food intake, you will be deficient.

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Phytonutrients


Phytonutrients are powerful plant chemicals that have numerous benefits that support overall health and wellness. For athletes, phytonutrients can play a key role in helping boost immunity and help with overall performance and recovery. Read this article to learn more!

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Protein Powders


Proteins are essential building blocks in the body, from muscles to the immune system. During exercise, you are in a catabolic state which means that you are breaking down your muscle tissues and depleting your energy. That is why it's so important to use protein immediately after exercise to help rebuild your muscles stronger than before; ideally within the first 30 minutes and definitely within the first 2 hours.

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Strength and Power


Strength and Power refers to the strength of your muscles and your muscle’s capacity to exert force and/or speed. We carry products that are designed to increase strength and power by doing a few things including: supporting muscle growth and rebuilding, reducing muscle fatigue, and increasing oxygen delivery - allowing you to go longer, harder, and faster. Read this article to learn more about ingredients used in the products we carry to help support your strength and power goals!

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Vitamins & Minerals - Foundation to Good Health and Performance


Vitamins and minerals are foundational nutrients. That is, they are the nuts and bolts of the body so to speak and are the foundation of good health. They are building and maintenance materials that, over time, build the strongest and healthiest body possible. Vitamins and minerals are also essential nutrients. This means that the body cannot make them but they are essential to life.

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Antioxidants


Antioxidants neutralize the free radicals created by every breath we take. With exercise and higher oxygen intake (exercise uses 12 -20 times more oxygen then sitting), the increased free radicals produced cause damage in the form of inflammation and muscle pain. And, in the long run, free radicals are a major contributor to the aging process. Your best defense is to increase your consumption of nutrients rich in antioxidant properties such as vitamins C and E, astaxanthin, and grape seed extract.

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Energy & Protein Bars - Real Food for Real Energy


Bars are the packaged deal – a tasty package containing a variety of nutrients and energy all wrapped in one. Bars offer a quick and easy delivery of nutrients for any athlete – and can be used as part of your training or competition nutrition strategy, or simply as a meal replacement or snack on the go. At FTM, we are always prepared and like to keep one or two bars with us at all times – in our gym bag, car, everyday bag, and in every drawer (just kidding) to make sure we always have energy on the go. Check out our comparison chart and read more info here!

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Immune System: Support Your Body's First Line of Defense


Your immune system is a powerful thing. It is your body’s ability to resist infection or toxins. It’s your first line of defense in protecting yourself from sickness and disease. Read this article to learn more about this complex system and what you can do to help support a strong immune system.

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Post Workout


Post workout or post exercise is the period immediately after your workout or race. This period is often considered the critical 2 hours post exercise when your body craves nutrients and is very receptive to nutrition and supplementation. Properly rehydrating, replenishing your glycogen stores, and rebuilding your muscles immediately after exercise will help you recovery much faster and reduce muscle soreness.

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Recovery: The Key to Peak Performance


Recovery nutrition and care goes beyond the immediate recovery needed after a race or competition. For your body to perform at its best, it needs to continue the recovery process well past the day of your event or hard workout. What you do in between events - how you eat, how you sleep, and how you rebuild - are all a part of the recovery process and will affect your next training or event.

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The Evolution of Energy Gels


Gels have come a long way and are a great addition to any athlete’s program, whether you’re an adventure racer, triathlete, cyclist or CrossFitter, gels can provide a quick boost of energy and nutrition in an easy to use pouch. With so many options, flavors, and beneficial ingredients, you really can’t go wrong! We suggest trying a variety of brands and flavors to find the right gel for you! Read this article and view the comparison chart to learn more.

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VO2 Max: Increase Endurance Capacity


When assessing your abilities as an athlete, VO2 max can offer some insight into your cardiorespiratory abilities and help you determine your maximum oxygen uptake. More oxygen means more energy created in the form of ATP. Learn why this is so beneficial in this detailed article about VO2 max!

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Carbohydrates for Performance


Carbohydrates are one of the three macronutrients (fat, protein and carbohydrate). They provide substantial calories within our diet, and serve as a quick and easy source of energy during physical activity. Carbohydrates are the easiest macronutrient (compared to protein or fat) for your body to break down and use as fuel – and are therefore known as the body’s first energy source. Read more to learn how to fuel with carbs for optimal performance!

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Energy Chews


Energy chews are a quick and easy way to deliver energy fast. They serve as a great alternative to gels, for athletes looking for a little variety in their fuel sources. We like to use them in combination with gels, bars, and sports drinks. Check out our comparison chart featured in this article.

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Joint Health and Inflammation - Tips for Every Athlete


Joints serve as the connection between two bones allowing movement and flexibility. Joints consist of smooth tissues called cartilage, synovium, and synovial fluid. Joints allow you to bend your knees, elbows, back, neck and ankles. They allow you to row, lift weights, cycle, and run. There are 360 joints in the human body! Joints are essential to movement and need support due to the stress and physical activity we put our bodies through. Age also takes a toll on joints, causing them to wear and tear cartilage, which can lead to arthritis, discomfort, and decreased mobility.

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Pre Workout


Pre-workout or pre-exercise is the period leading up to your workout or race. Preparing well during this time is crucial to a successful training session or race. During this period, it's key to ensure you're well hydrated, have strong mental acuity, top off your energy stores, prepare to buffer your lactic acid, and, overall, be prepared to perform physically and mentally.

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Sports Drinks


Sports drinks can be used anytime you need calories or hydration and are essential for physical activity that is over 60-90 minutes. They offer a quick and effective way to deliver such nutrients as calories, amino acids, protein, vitamins, minerals and electrolytes. There are four types of drinks you’ll find in this category along with a comparison chart to help you find what drink is best for you!

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The Power of Omega Fats


Fish oil is critical to good health and is necessary to implement in order to get effective amounts. Everyone can benefit from taking a fish oil supplement daily, with benefits including reduced inflammation, improved immune system, joint health and cardiovascular health. For the athlete, added stress from training and competition requires additional support to aid in recovery and overall performance. Read this article for more information.

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Waffles


Waffles offer a fun and convenient way to deliver energy to fuel your workout. Many brands are starting to carry their own version of the tasty waffle. Check out our comparison chart to find your new favorite.

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